What is Lead Generation? | 3way Marketing

A lead is any individual who has expressed their desire to purchase a product/service advertised to them through any medium.

Lead Generation

You’ve probably heard this term being thrown around a bazillion times by passionate marketing experts but could never really quite understand what all the fuss was about, or why there is any reason to fuss about it in the first place. The corporate world is extremely competitive and if you are a business that is focused on making maximum profit and establishing your brand in your chosen industry like we assume you are, lead generation should be a big deal to you.

So what is a Lead?

A lead is any individual who fills out an online form, replies to an SMS or responds to any type of medium, expressing their desire to purchase a product being advertised to them, thus initiating the sales process. The primary purpose of lead generation is to generate and increase sales. Lead generation as a process, consists of gathering the contact details and personal information of these qualified prospects.

 

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How does the process work?

  • 3 Way Marketing pre-funds all the lead generation campaigns
  • Each channel (e.g. SMS, E-mail, Google) will generate leads
  • Leads are sent to the 3 Way Marketing Lead Management System
  • The system qualifies the lead and sends them off to the respective clients
  • We only charge for a qualified lead or sale

Lead Quality and Quality Assurance

Not only do we take all the risk upfront, but 3 Way Marketing has a Quality Assurance (QA) division that ensures that we only send highly qualified leads. We implement the QA in order to sure we are aligned with our clients in terms of what is a legitimate lead and will replenish leads if after QA, we find our leads did not in fact match the client’s profile (within reason).

Conversion Management

3 Way Marketing has a team of call centre consultants that work with your call centre to improve conversions and increase the number of sales.

Return on Investment (ROI)

All of our channels and processes are geared to increase the return on you marketing investment. All our campaigns are 100% trackable and measurable ensuring that you can account for every cent spent.

Summary

In short, 3 Way Marketing offers it’s clients a lead generation model with the least possible risk. The client only pays for what they get. No more setup fees, campaign fees, and labour fees. 3 Way Marketing only gets paid based on the performance of their campaigns, i.e a lead or a sale. (note – in most scenarios we start with a lead fee and then, over a few months once we better understand the business, move to a per sale model).

 

 How does 3Way Marketing generate leads?

  • E-mail Marketing
  • SMS Marketing
  • Automated Voice Messaging (AVM)
  • Google PPC 
  • Affiliate Marketing
  • Banner Advertising
  • Search Engine Optimisation
  • Social Media
  • Mobile Marketing
  • Database Marketing

 

 

 

We use innovative digital marketing strategies to ensure that the conversion of leads into paying customers is more effective. We also ensure that our clients, whether small, medium-sized or larger, more established corporations maintain a direct and favourable relationship with their customers; thus increasing brand loyalty.

 

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