Name the location of your business and Hudlr will give you a precise report of the size of your target market in the area as well as your competition in graphical format.
Imagine having access to a database with a record of over 20 million credit active South Africans that can list their age profiles, race, income levels, what languages they speak as well as their car and home ownership! Sounds too hi-tech to be true? Well, Hudlr has made the impossible highly probable. Name the location of your business and Hudlr will give you a precise report of the size of your target market in the area as well as your competition in graphical format. It is also one of the most accurate audience-mapping engines in the country because its data is generated from an interactive Google geo-mapped website.
Hudlr provides advanced audience analytics and tailored location specific strategies which enable you to send messages (SMS, AVM, Email and other mobile communication formats) that are geographically targeted and demographically filtered to help you achieve your marketing objectives, generate more sales and build solid relationships with your customers more efficiently. This makes it easier to determine the size of your audience in each location and to segment them accordingly.
The audience reports are also tailored to help you understand your target market better:
Hudlr Audience Reports
|Hudlr Audience Maps||are customized reports that display the data within the location of your business i.e. branches, offices, etc.|
|Hudlr Hotspots||displays the demographic clusters on an interactive map, e.g. where the women who are aged 22-55 and earn R25 000+ are situated|
|Hudlr Look-alikes||analyses and organizes your customers’ most common demographic features using your existing
customer database; the report then gathers additional records from Hudlr’s database that fits the same demographic profile and shows you
where your customers are situated
|Hudlr segments||your records are matched to Hudlr’s using your existing customer database and this
enables additional information from our records to improve your data. This makes it possible to craft a graphed, practical and detailed
segmentation as opposed to one that is hypothetical.